Summary

Sarah Khan brings over 15 years of professional experience in the field of marketing, combining academic depth with practical insight. She holds a Bachelor’s degree in Business Administration from NUST Business School, followed by an MBA and an MS in Management Sciences from the FAST School of Management. She is currently pursuing a PhD, with a strong focus on impactful research and scholarly contribution. Sarah has published in impact factor journals and presented multiple research papers at both national and international conferences, contributing to the evolving discourse in the field of marketing. She plays an active role in strengthening industry-academia linkages, engaging with corporate partners to bridge theoretical learning with practical application. In addition to her research and teaching, Sarah has mentored several student societies at both departmental and campus levels, supporting leadership development and student engagement. She is also a contributing member of various academic and administrative committees, where she brings strategic input to curriculum development, academic planning, and institutional initiatives. Her career reflects a well-rounded blend of academic rigor, industry engagement, and institutional leadership, underscoring her commitment to excellence in education and applied research.