Ms. Sarah Khan
Education
MS (Management Sciences), FAST School of Management, Islamabad, 2018
MBA (Marketing), FAST School of Management, Lahore, 2009
BBA (Marketing and International Business), NUST Business School, Islamabad, 2008
Summary
Sarah Khan brings over 15 years of professional experience in the field of marketing, combining academic depth with practical insight. She holds a Bachelor’s degree in Business Administration from NUST Business School, followed by an MBA and an MS in Management Sciences from the FAST School of Management. She is currently pursuing a PhD, with a strong focus on impactful research and scholarly contribution. Sarah has published in impact factor journals and presented multiple research papers at both national and international conferences, contributing to the evolving discourse in the field of marketing. She plays an active role in strengthening industry-academia linkages, engaging with corporate partners to bridge theoretical learning with practical application. In addition to her research and teaching, Sarah has mentored several student societies at both departmental and campus levels, supporting leadership development and student engagement. She is also a contributing member of various academic and administrative committees, where she brings strategic input to curriculum development, academic planning, and institutional initiatives. Her career reflects a well-rounded blend of academic rigor, industry engagement, and institutional leadership, underscoring her commitment to excellence in education and applied research.
Publications
Journal Papers
- Khan, S., & Abbas, M. (2023)., Interactive effects of consumers’ ethical beliefs and authenticity on ethical consumption and pro-environmental behaviors. , Journal of Retailing and Consumer Services, 71, 103226. (IF:10.9)
- Khan, S., & Wahab, A. (2024), Engaging customers through satisfaction; does social media marketing and perceived innovativeness really matter? A time-lagged study in the hospitality industry. , Journal of Hospitality and Tourism Insights, 7(4), 2347-2366.(IF:4.8)
Conference Papers
- Khan, S., Naeem, M., & Sarwar, R. (2016, December 19–20)., Identifying factors leading to the success of social justice campaigns driven by social networking engines in engaging the online youth audience. , Paper presented at the 3rd International Conference on Marketing (IBAICM), University of Malaysia.
- Khan, S. (2017, July 3–6)., Impact of Big Five personality traits, sales promotions and in-store environment on impulse buying of consumers for FMCG. , Paper presented at the 50th Academy of Marketing Conference, University of Hull, United Kingdom.
- Khan, S., & Abbas, M. (2018, October 25–27)., Impact of ethical responsibility and environmentalism on environmental behaviors with the moderating role of need for uniqueness. , Paper presented at the 3rd International Conference of Business and Management, University of Lahore.
- Naqvi, A., Ahmed, M., & Khan, S. (2024, May 30-31)., Impact of chatbot adoption on customer satisfaction and customer trust. , Paper presented at the 3rd IBA SBS International Conference 2024.
- Junaid, S., Nadeem, A., Liaqat, M., Ameer, S. M., & Khan, S. (2024, May 30-31)., Exploring the influence of customer experience with automated text models on usage intention: The moderating role of competence, accuracy, and credibility., Paper presented at the 3rd IBA SBS International Conference 2024.