MS (Management Sciences), Riphah International University Islamabad, 2019

BBA (Management Sciences), PMAS Arid Agriculture University Rawalpindi, 2017

Mr. Sajjad Hussain is an expert in consumer behavior and digital consumer psychology, pursuing his Ph.D. from the Islamic International University, Islamabad. With over 6 years of combined experience in academia and industry, he brings a wealth of knowledge to his field.
Mr. Hussain's research, published in prestigious local and international journals, delves into the dark side of consumer behavior, focusing on Fear of Missing Out (FoMO), Role of AI in shaping consumer behavior, impulsive and compulsive buying behaviors, along with other consumer-related disorders. His research findings have been shared at various local and international platforms, and he has secured multiple research grants to support his work. In his academic role, Mr. Hussain has supervised numerous MS students, guiding them through their research journey. Moreover, he is deeply passionate about fostering entrepreneurship among students, enabling them to pursue their entrepreneurial dreams.
Mr. Hussain has consulted for various digital marketing and freelance organizations and co-founded a digital marketing agency. Additionally, he has conducted workshops for both academic and industry audiences, covering topics such as research methodologies, AI tools, and freelancing.