Dr. Sajjad Hussain
Education
PhD (Management Sciences), International Islamic University Islamabad, 2025
MS (Management Sciences), Riphah International University Islamabad, 2019
BBA (Management Sciences), PMAS Arid Agriculture University Rawalpindi, 2017
Summary
Dr. Sajjad Hussain is an expert in consumer behavior and digital consumer psychology, with a Ph.D. in Marketing. With over 8 years of combined experience in academia and industry, he brings a wealth of knowledge to his field.
Dr. Hussain's research, published in prestigious local and international journals, delves into the dark side of consumer behavior, focusing on Fear of Missing Out (FoMO), Role of AI in shaping consumer behavior, impulsive and compulsive buying behaviors, along with other consumer-related disorders. His research findings have been shared at various local and international platforms, and he has secured multiple research grants to support his work. In his academic role, Dr. Hussain has supervised numerous MS students, guiding them through their research journey. Moreover, he is deeply passionate about fostering entrepreneurship among students, enabling them to pursue their entrepreneurial dreams.
Dr. Hussain has consulted for various digital marketing and freelance organizations and co-founded a digital marketing agency. Additionally, he has conducted workshops for both academic and industry audiences, covering topics such as research methodologies, AI tools, and freelancing.
Publications
Journal Papers
- Zia, M. H., Kaewsaeng-on, R., Haider, A., Khan, T. I. & Hussain, S. (2021)., Social comparison and Impulsive buying behavior, Moderating role of consumer Emotional Intelligence and Mediating role of stress: A moderated mediation model., Indian Journal of Economics and Business, 20(3).
- SHAMS, H. A., HUSSAIN, S., FEROZE, T., SAKI, S. A., SHAMS, M. A., ABBASI, K. A., & MUNIR, S. (2021)., Stressors, Stress and Impulsive Buying Behavior: Moderating Role of Emotional Intelligence., International Journal of Business and Economic Affairs, 6(3), 164-174.
- Zia, M. H., Hussain, S., Haider, A., Shafique, S., & Rajput, A. (2020)., Alignment between Brand & Religion: Does it exist?, Journal of Islamic Business and Management, 10(1).
- Hussain, S., Raza, A., Haider, A., Ishaq, M.I., & Talpur, Q. (2023)., Fear of missing out and compulsive buying behavior: The moderating role of mindfulness., Journal of Retailing and Consumer Services, 75(1). (IF=10.4)
Conference Papers
- Hussain, S., Raza, A., Rehman, Z, U. (2019)., Brand jealousy and its Behavioral Outcomes: Moderating Role of Brand Involvement., International Conference on Business and Commerce Hailey College of Commerce, University of the Punjab, Lahore.
- Hussain, S., Zia, M. H. (2019)., Rivalry between brand and religion, a myth or reality? Impact of cause related marketing on brand loyalty via perceived corporate social responsibility: Moderating roles of celebrity endorsement and Religiosity., CUST International Business Research Conference 2018.
- Hussain, S., Zia, M. H. (2017)., Role of Consumers in an online brand community and its effect on social capital, and brand loyalty: Skepticism as a moderator., InTraders International Conference on International Trade, Turkey.