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Muhammad Arfeen Gohar is a dedicated marketing professional and educator with over a decade of experience in academia and industry. He holds an MBA from FAST National University and has taught at several prestigious institutions including FAST NU, Air University, COMSATS University Islamabad, and University of Wah. His teaching portfolio spans Digital Marketing, Marketing Management, Advertising, and Consumer Behavior. Beyond the classroom, Arfeen has worked in diverse marketing roles?from account management to strategic consultancy?bringing real-world insights into his lectures. He is passionate about bridging theory and practice, mentoring students, and fostering innovation in marketing education. His collaborative approach and commitment to excellence make him a valuable asset to both academic and professional communities.